The Wildebeest Way
Life is more colorful with Wildebeest!
Wildebeest is a dog mom owned small business based in San Francisco, dedicated to creating accessible and functional dog gear that lasts for years. With design and quality at the core of our colorful products, we are here to add more ease and joy to your everyday journey with your Beest.
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![Design is Mission]()
Design is Mission
Wildebeest started as a passion project of a new dog mom / product designer with a mission to make thoughtfully designed dog gear accessible to all. We design every product from the heart, solving user pain points and delivering superior quality and originality. -
![Made with Quality]()
Made with Quality
At Wildebeest, Design and Quality go hand in hand. So if we’re going the distance to design great products, they should be made to last and be enjoyed for years. That’s why we back every product with Wild4Life Warranty, to support your journey throughout the product life cycle. -
![Our Commitment]()
Our Commitment
As a member of 1% for the Planet, we give a portion of our revenue to environmental causes that are important to us. As an independent sponsor, we love supporting various animal welfare organizations and missions. After all, it was Shelby the rescue pup that inspired Wildebeest!
Our Story
Hello Beestie!
Wildebeest started in 2011 as a passion project shortly after adopting Shelby from the San Francisco SPCA. To help her settle into her new home, I put together a plush, shaggy mat out of an old fleece blanket that she loved. In her new bed, a timid little pup turned into a happy wild beast, fluffing, growling, digging and stomping around until her nest was made “just right”. And Wildebeest was born.
Since launching Wildebeest with a few hand-made "Meadow Beds" for sale, I’ve been putting my passion and experience as a product designer and dog mom towards making the best everyday essentials that fellow dog parents can depend on. Our product line has gone through many evolutions throughout the years and I’m proud of how far we’ve come and how many lives we’ve touched along the way.
It’s my absolute favorite thing seeing Beesties in the wild, exploring the world in their Wildebeest gear. Spotting happy customers out and about truly never gets old, brings me pure joy, gratitude and inspiration to keep creating from the heart and evolving to be better.
Shelby was my inspiration and trusty copilot until she crossed the rainbow bridge in 2023. Today, with the help of our newest family member Linus, adopted from the SF SPCA in 2024, and Shelby's spirit as my guiding light, I’m excited for what's ahead on the Wildebeest journey. I hope that you’ll join me on the ride, and let us be a part of yours too!
Sincerely, Jane | Founder, Product Designer & Dog Mom
